3 pinned post ideas for your business [Restaurant Edition]
Being a restaurant owner is hard as it is without having to add the marketing. However, it does not have to be complicated!
A way in which to get started with social media is to create three main posts that highlight key elements of your business. You can pin these on your Instagram, and they will stay as the top main posts for your audience to view.
For starters, think about your target audience and what key information they need, to know your offer and visit your restaurant.
They would need to know three main things:
1. Your location and business hours (bonus below!)
2. Your menu offering
3. Your daily specials
With these three things in mind, you already have an endless supply of content.
1. Your location and business hours:
You can create a pinned post for your location and business hours. You can create a post from scratch utilizing a platform that’s easy to use like Canva. Canva also offers plenty of templates to choose from and you can adapt it according to your brand.
BONUS: Create a second slide for this post that provides information about the dress code to help your target audience on how they can dress for the occasion when visiting your restaurant.
2. Your menu offering
For your menu offering, you can use the “carousel” approach. You can take pictures of your menu (for a physical menu – make sure to have good lighting) or you can use the digital graphics of your menu to share it via social media. This is a great way to help your target audience look over your menu prior to arriving to your restaurant and exploring their options.
3. Your daily specials
This one is a fun one, for each week you can determine what your weekly ‘daily specials’ will be and create a post to highlight those. This is a great way to build anticipation for the new week ahead and bring in your clients to try their favorites or try new menu items at a great price. You can change this pinned post on a weekly basis as your daily specials change.
Now, get started creating content!
Be sure to send us your posts over to @falcondigitalmkt (our Instagram handle) we’d love to cheer you on!
